Slade Website Design
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Search Engine Optimization

Improving Your Search Engine Ranking

It doesn’t matter how dynamic your web site appears if you can’t be found. SEO search engine optimization is the process of improving the volume and quality of traffic to your site. As a “White Hat Company,” Slade Web Design provides ethical search engine optimization services which have the ability to improve your search engine ranking and increase the likelihood that visitors to your web site turn into leads and sales.

At Slade Web Design, search engine optimization is a critical part of the web design process from the moment we begin planning your site. The visibility of your web site effects our decisions at every stage. We can’t promise that you will appear on Page 1 of Google Results – and we are leery of companies that guarantee such results. This is because search engine rankings are the result of complex data sorting algorithms – an exact formula that is kept secret by the search engines. Because we properly optimize web pages, we know that search engines will recognize them as pages with quality content.

Our Search Engine Optimization Services:

  • Research & use of optimized keywords in content.
  • Relevant content in web copywriting.
  • Optimized web design that is search engine friendly.
  • Web coding that is search engine friendly.
  • Meta tags utilizing keywords. Title, keyword and description meta tags contain keywords which search engines consider relevant when indexing a page.
  • Include keywords in Alt text fields. This is considered relevant by search engines when indexing a site.
  • Include keywords in URL strings.
  • No invisible text. This is a “black hatting” technique employed by spammers, causing search engines not to index the web page.
  • Creation of links.
  • Submission to major search engines such as Google, Yahoo! and MSN.

Slade Web Design

Web Design & Copywriting
Charlotte, North Carolina